Marketing Analyst
Company Name:
Direct Capital Corporation
Does calculating life time value and lead scoring really get you excited? We are looking to add a Marketing Analyst to our team to provide data expertise as we collectively drive growth and enhance customer engagement. You must continually strive to create and improve techniques, processes, tracking, analytical insights, predictive modeling and technology used by marketing to achieve our aggressive goals. You will play an integral part in helping to address marketing effectiveness, ROI, optimization, strategies, and customer behavior and channel effectiveness. If you have a marketing-driven data perspective and can keep our business on the cutting edge of analysis, while leveraging our data source to propose new ideas and drive key strategic decisions to propel business - what are you waiting for? Apply!
So here is what you'd be doing:
Mine data and analytics at the customer level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies
Perform customer profiling, propensity modeling, regression analysis, clustering, segmentation, and more
Dashboard development that provide insights and visual aids into customer performance relative to KPIs, projections and historical performance
Implement and analyze A/B or Multi-Vitiate Tests to provide in-depth insights on effects
Determine proper metrics for tracking current and future campaigns
Proficient in tools such as Excel, Tableau, Marketo, Google Analytics and SalesForce
Other duties as required
What skills do you need for this role?
Strong SQL skills
Proficiency with multiple analytic database tools common within a marketing organization (i.e Tableau, Marketo, Google Analytics, Sales Force, etc.)
Strong data visualization skills. Experience creating dashboard reporting
Balance attention to detail with swift execution
Continual improvement oriented
Demonstrate enthusiasm and approach every day with a can-do attitude
What experience do you need to have?
3-5 years of analytical and database experience. Marketing analytics preferred.
BA/BS in Engineering, Computer Science, Math, Economics, Statistics or equivalent experience
If this explains you and your background, we want to speak to YOU!
DCC is an equal opportunity employer (M/F/D/V).
Applicants must be legally authorized to work in the United States.
Job Title: Marketing Analyst
Department: Marketing
Location: Portsmouth, NHEstimated Salary: $20 to $28 per hour based on qualifications.
Direct Capital Corporation
Does calculating life time value and lead scoring really get you excited? We are looking to add a Marketing Analyst to our team to provide data expertise as we collectively drive growth and enhance customer engagement. You must continually strive to create and improve techniques, processes, tracking, analytical insights, predictive modeling and technology used by marketing to achieve our aggressive goals. You will play an integral part in helping to address marketing effectiveness, ROI, optimization, strategies, and customer behavior and channel effectiveness. If you have a marketing-driven data perspective and can keep our business on the cutting edge of analysis, while leveraging our data source to propose new ideas and drive key strategic decisions to propel business - what are you waiting for? Apply!
So here is what you'd be doing:
Mine data and analytics at the customer level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies
Perform customer profiling, propensity modeling, regression analysis, clustering, segmentation, and more
Dashboard development that provide insights and visual aids into customer performance relative to KPIs, projections and historical performance
Implement and analyze A/B or Multi-Vitiate Tests to provide in-depth insights on effects
Determine proper metrics for tracking current and future campaigns
Proficient in tools such as Excel, Tableau, Marketo, Google Analytics and SalesForce
Other duties as required
What skills do you need for this role?
Strong SQL skills
Proficiency with multiple analytic database tools common within a marketing organization (i.e Tableau, Marketo, Google Analytics, Sales Force, etc.)
Strong data visualization skills. Experience creating dashboard reporting
Balance attention to detail with swift execution
Continual improvement oriented
Demonstrate enthusiasm and approach every day with a can-do attitude
What experience do you need to have?
3-5 years of analytical and database experience. Marketing analytics preferred.
BA/BS in Engineering, Computer Science, Math, Economics, Statistics or equivalent experience
If this explains you and your background, we want to speak to YOU!
DCC is an equal opportunity employer (M/F/D/V).
Applicants must be legally authorized to work in the United States.
Job Title: Marketing Analyst
Department: Marketing
Location: Portsmouth, NHEstimated Salary: $20 to $28 per hour based on qualifications.
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